Making your exhibition investments work for you

You are here: Home » Exhibitions » Effective Exhibitions

An effective one day programme to help make exhibitions more successful for you.

A place to meet, greet and do business. Investing time, effort in the build-up to an exhibition is only one part of the equation. Equally important is how well your team relate to and react with existing and potential customers on stand.

They are the actors and actresses at the show. Well targeted exhibitions provide hundreds of opportunities to trade – at a time when customers want to talk. It is a highly competitive market place where you have short, sharp periods of time to make the deal. This is where we can help!

Practical skills covered in an interactive session bespoke to your organisation:

• Before the show
• Clarifying objectives
• Planning checklists
• Promotional planning
• Stopping visitors techniques
• Opening lines that work
• How to deal with 2 contacts at same time
• Qualifying prospects
• Listening skills
• Two way communication
• Identifying buying signals
• Closing the Sale
• Dealing with timewasters
• Quiet stands, busy stands
• Follow up procedures
• Evaluation techniques